Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

APRIL 17, 2013

Benchmark Your Feedback Step 8. So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Seek to send out a press release once a month (as a long term goal). Design a Prospect Debrief Questionnaire Step 5.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

FEBRUARY 3, 2012

Benchmarks for measurement. Complete generic press kits. Formula press releases and features, which can be locally customized. Benchmarks for measurement. Corporate Communications Program – Essential Ingredients. Strategic Plan. Mission statement. Visioning document. Goals and objectives. Marketing Program.

Positioning 50

Positioning Company Strategic Planning Guidelines 50