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Building a Strong Company Culture and Attracting Talent

HR Digest

We monitor the external market carefully. What challenges and obstacles do you see human resource management facing in the future? In the spirit of continuous improvement, earlier this year I asked a forum of top HR executives: “What are the trends you see that have the potential to disrupt, and where must HR focus?

Company 64
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5 Benefits of Using Recruitment Agency Services For Businesses

Strategy Driven

Employees are a business’ biggest resource – they help you plan out processes, make sales, perform the function of marketing, handle finances, and whatnot. Recruitment agencies help you understand industry trends. Recruitment agencies specialize in such endeavors and hence are able to get everything done quicker.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Big Picture of Business- Evergreen Business Strategies. Digest of Take-Aways From 36 Articles.

Strategy Driven

Take ownership of planning programs, rather than abdicate them to human resources or accounting people. Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation.and will market their services accordingly. Predict the biggest crises that can beset your company.

Article 50
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What is HR Analytics?

HR Digest

HR analytics, also known as people analytics or workforce analytics, is a data-driven approach that empowers Human Resources Management (HRM) by collecting, analyzing, and interpreting HR data. The term Strategic Human Resource Management (SHRM) emerged as organizations recognized the critical role HR plays in driving business success.

Metrics 98
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10
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INTERVIEW: Philip Morris International’s Charles Bendotti on Emerging Contemporary Workplace Culture

HR Digest

We understand implicitly that this facilitates knowledge sharing among markets and combines unique perspectives to propel our business and smoke-free vision forward. In 2012 he was named Vice President, Human Resources Asia, a position he held until December 2016, and then Senior Vice President, Human Resources.