Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Mark Lewis was the CEO. The CEO was known for running a tight ship. And we haven''t seen any evidence that VillageCar''s model is a radical departure from ours or that its customers behave differently.
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