Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Mark Lewis was the CEO. The CEO was known for running a tight ship. I have no interest in creating an unwieldy bureaucracy. What are you going to tell the CEO?". He laughed; Henry grimaced.
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