Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Henry was the senior vice president of operations. Mark Lewis was the CEO. The CEO was known for running a tight ship. I have no interest in creating an unwieldy bureaucracy. Henry rolled his eyes.
8 
Let's personalize your content