Harvard Business Review

JUNE 8, 2012

For example, an executive considering whether to acquire a target company will gather facts about the industry and target company, consider how the combined companies will perform, and come up with a value that shows the deal is good for the acquirer. This is called the inside view. A success rate of less that 15% is not encouraging.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 8, 2012

For example, an executive considering whether to acquire a target company will gather facts about the industry and target company, consider how the combined companies will perform, and come up with a value that shows the deal is good for the acquirer. This is called the inside view. A success rate of less that 15% is not encouraging.

Beyer 9

Beyer Tversky Price Kahneman 9

Harvard Business Review

MAY 8, 2013

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. Their industry was struggling. He waved his brand-new VillageCar card near the door handle and got in.

Case Study 8

Case Study Brand How To Beyer 8