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The Comparing Trap

Harvard Business Review

Robert Merton was 46 when he won the award. He and two other economists created the trading process called Black-Scholes that impacted the ways financial markets were informed and influenced. Merton had the office on the other side of my office. You see the problem.

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What an Economist Brings to a Business Strategy

Harvard Business Review

Google generates most of its revenue through an auction-based system of selling ads that was developed by two engineers but validated by its chief economist, Hal Varian, a former consultant to the company who was also the first Dean of the School of Information Sciences at the University of California at Berkeley.