P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Gillette (now a brand of P&G), reportedly has had a U.S. This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. centric "glocalization" to India-centric local innovation. He is a consultant at L.E.K.
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