P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. But dominant market share creates its own growth challenges.
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