In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. With forty years in the saddle, hundreds of dusty trails and a few fistfights along the way, I have an oasis of management insight in which to draw.

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In the CEO Afterlife

MAY 10, 2018

No organization, large or small, can manage more than five goals and priorities without becoming unfocused and ineffective. Note: This blog, written by Martin Zwilling was first posted on AlleyWatch. Avoid egotistical price wars and emotional outbursts, but make competitors think you are prepared to win at all costs.

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In the CEO Afterlife

FEBRUARY 17, 2012

But the core principles of leadership and strategic management certainly have not. For those of you who have read my blogs, left comments, and put some of this old dog’s counsel to good use, I thank you on the first anniversary of the reflection that reinstated me in the world of business.

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In the CEO Afterlife

JANUARY 30, 2012

In my blog of two weeks ago, entitled The Leadership Love-In [link] I reiterated the never ending need for better leadership. A CEO leading a company on the verge of bankruptcy has to ditch the love-in and go into a crisis management mode. When you are losing, a change in plan is usually needed.

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In the CEO Afterlife

AUGUST 23, 2011

Back in February, I started blogging. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). The content of this blog was just the therapy I needed for that melancholic lapse. Did you like this?

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In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. This blog was originally posted by OP|EN for Business at [link]. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

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In the CEO Afterlife

MAY 16, 2011

Excessive layering kills ideas before they get to top management. How are you to manage your brand when selling yourself without a flashy label? I really enjoy your Blog and notice I didn't say "Like" dk. Read my blog 'Does a mentor have to breathe?' ” That may have be so.

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In the CEO Afterlife

APRIL 14, 2011

I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. Imagine the reaction of a supplier’s top management when they witness their brand featured at a price, well below cost. You have a fabulous blog! Deirdra Eden-Coppel.

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In the CEO Afterlife

MARCH 1, 2016

After buckets of red ink and much soul searching, our young management team came to terms with the fact that Nabob could not survive as a ‘generalist’ against multi-nationals twenty times its size. Four years ago, I began penning blogs to share my views on leadership, strategy, marketing, and branding. Complexity Cripples.

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In the CEO Afterlife

NOVEMBER 13, 2017

The management team focused on coffee. Mr. Bell took a time-honored route to ease the pain: he started a blog. An author he met through his blog connected him to Eric Nelson, a New York literary agent. He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver.

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CEO Golden Parachute Books Brand 100

In the CEO Afterlife

NOVEMBER 13, 2017

The management team focused on coffee. Mr. Bell took a time-honored route to ease the pain: he started a blog. An author he met through his blog connected him to Eric Nelson, a New York literary agent. He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver.

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CEO Golden Parachute Books Brand 100

In the CEO Afterlife

SEPTEMBER 8, 2015

Leaders and managers who work in these industries need all of the information. This blog first published on CultureUniversity.com). The crossing of every “t” and the dotting of every “i” is critical in hundreds of industries. None of us want to see pipelines, oil rigs, or airlines compromising safety for speed.

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In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Sarah Allen ( my creative writing blog ).

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In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. ” (Next week’s blog – how and where to find those companies). “They’ve already heard from that guy,” he said. “I Did you like this?

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In the CEO Afterlife

OCTOBER 23, 2011

Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. That’s covered in next week’s blog post. People worry that strategy slows a company down and limits growth opportunities. The opposite is true. Look at the success of Apple. Innovative.

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In the CEO Afterlife

AUGUST 7, 2011

Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. GE’s Jack Welch (pictured above) divides his time consulting with companies, travelling, golfing, lecturing at MIT’s Sloan School of Management and donating time and money to business education. Leadership.

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In the CEO Afterlife

MAY 23, 2011

Anyway, this blog is about the slogans below. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Just do it. But the slogan’s a winner.

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In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Here’s a great perspective from Nilofer Merchant’s blog. Tactics are often misconstrued as strategies. So are goals.

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In the CEO Afterlife

SEPTEMBER 19, 2011

That led to weekly posts on this blog. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. The #1 link was a blog on the Twitter brand and #2 spelled out the digital options such as Facebook, Twitter and LinkedIn. My blog: Rachat de credit rachatdecredit.net. Not so fast!

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In the CEO Afterlife

APRIL 22, 2015

In fact, c hange is one of the most proliferated subjects in blogs, books, and social media chats. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. As a management principle, change ought to be the status quo. Is Zappos there yet?

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In the CEO Afterlife

NOVEMBER 4, 2012

Six months ago, Linds published ‘A short Lesson in Perspective’ on his blog, www.lindsredding.com. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Last week he died. I would have never heard of this man if not for Twitter.

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In the CEO Afterlife

JUNE 25, 2012

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Maybe that’s the seed of a new blog idea. Last year, I came out of retirement for six months to help a smaller company brand itself.

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In the CEO Afterlife

FEBRUARY 13, 2017

(This post first appeared on the Ryerson University Alumni Blog) . I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. I was honored to have been asked, but not sure I was the right person for the task.

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In the CEO Afterlife

APRIL 10, 2011

The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’. I’m guessing she does a good job managing a big store but think entrepreneurially? There’s a link.

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In the CEO Afterlife

MARCH 21, 2011

The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. Ugly to watch. Did you like this?

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Brand CEO Long-term Crisis 140