Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Their vision of possibility.

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Storytelling Katz Magazine Tactics 183

Deming Institute

NOVEMBER 13, 2019

A recent blog by John Hunter, Ackoff on Systems Thinking and Management, highlights a collection of videos of lectures by Russell Ackoff, recently made available at this site. One at a time, the inquiring president referenced decisions his peers had made for their respective operating units. You Laugh, It Happens!

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Deming Chief Executive Officer System Operations 60

Lead Change Blog

JULY 17, 2015

Great leaders are storytellers. When Marriott managers tell stories of founder J. Employees are much more focused when they can operate from a wholesome, solid (no BS) position. asked Rockwall, TX store manager Butch Clarke of a customer one day as a print job was being picked up. They tell me neat stories…”.

Airlines 150

Airlines CEO Storytelling Learning-by-Doing 150

Lead Change Blog

DECEMBER 20, 2016

His presence no doubt stirred animation in the storytelling; his participation likely made the teller of the tales feel celebrated and valued. You don’t have to know that Susan is the leader,” a manager said of his leader. Hemingway spent most his evenings at the lively bar listening to the stories of sailors and fishermen.

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Charisma Storytelling Learning-by-Doing Content 150

Lead Change Blog

AUGUST 18, 2015

While the great majority of managers today believe employees exit for more money, research shows only 12% leave for compensation concerns. They operate more as a partnership—a confederation of equals with different skills and talents but a shared calling and a collective zeal to see it through. Great leaders are storytellers.

Wilde 150

Wilde Disruptive Innovation Learning-by-Doing Open-book 150

N2Growth Blog

SEPTEMBER 19, 2010

I will often read a book in one sitting, have more than a dozen books presently underway on my Kindle, subscribe to online clipping services, use RSS feeds to scour news groups & forums, I devour social content on blogs, podcasts, Twitter, Facebook, various iPhone apps, etc., and college. This change in focus was purposeful.

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Blog Open-book Library Learning-by-Doing 419

Harvard Business Review

DECEMBER 22, 2011

Today the function of finding information can be performed by crowd-sourcers; mappers of local sources; filters and curators of tweets, posts, and liveblogs; algorithm designers, data scientists, and knowledge managers. Boeing refers to its global "value webs," an approach that turns managers into systems integrators.

Storytelling 15

Storytelling Disaggregation Supply Chain Globalization 15

Harvard Business Review

MAY 11, 2018

The science of storytelling and brand performance. Members included product head Maryam Mohit, communications director Kelsey Grady, a product manager, a designer, a data scientist, and later a software engineer. ” Insight Center. Data-Driven Marketing. Sponsored by Google. This last step proved to be the thorniest.

Agility 8

Agility Report Storytelling Diversity 8

Harvard Business Review

DECEMBER 11, 2012

And, in what must be bitter irony for the brand's managers, it just so happens to be the title of the ill-conceived ad itself. The ad was meant to capture this zeitgeist and, using storytelling rather than any new facts or claims, tell audiences "we get it and we're going to adapt to these times." It's a solid piece of advice.

Advertising 15

Advertising Banking Audience Media 15

Skip Prichard

MARCH 3, 2021

The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. But longer form storytelling still connects with us on an emotional level. Raw reaches us as the more credible source of material on a rational basis, while long form storytelling hits our emotional center.

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Brand Storytelling Trends Content 120

Miles Anthony Smith

NOVEMBER 7, 2019

million blog articles are being published every day. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

Harvard Business Review

JULY 28, 2014

He and his team publish a daily diet of blog posts, ebooks, infographics, videos and other content that lend insight to the digital marketing discipline. American Express does this, too, with its Open Forum site, which publishes editorial-style content for managers and operators of small and mid-sized businesses. They inspire.

Storytelling 9

Storytelling Brand Audience Marketing 9