Take the Shoe-on-the-Other-Foot Test
Frank Sonnenberg Online
JANUARY 19, 2021
That’s because some folks have no intention of being fair; others evaluate fairness based on how something affects them rather than considering how they’d feel if the roles were reversed. Next time you determine whether such things as a deal, a penalty, a reward, or a decision are fair and equitable, take the shoe-on-the-other-foot test.
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