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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. I could see there was something new about this book and how the authors thought about business models.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions. Achieving Blue Ocean Strategic Alignment.