The Horizons Tracker

JULY 25, 2023

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. Disruptive innovation is far more commonly understood and involves creating a new market within existing industry boundaries. This helps to bridge the gap between economic and social good.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

LDRLB

SEPTEMBER 12, 2013

In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Many companies have derived BoP strategies from C.K.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

CO2

JANUARY 2, 2011

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. These are: Customer Segments – An organization serves one or several customer segments. This final chapter puts it all together. I really enjoyed this book.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

JUNE 23, 2014

. “Admittedly, it’s a niche market.” “We’ve updated the company manual.” “I’m loving this blue ocean strategy.” ” Crowden Satz. ” Bob Vojtko. And congratulations to our July–August caption contest winner, Lance Kelly of Manchester, Connecticut.

Blue Ocean Strategy 8

Blue Ocean Strategy Niche Marketing Magazine Bottom-up 8

Harvard Business Review

NOVEMBER 14, 2011

In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world. The ideas of INSEAD professors Chan W.

Blue Ocean Strategy 15

Blue Ocean Strategy Management Christensen Balanced Scorecard 15

Harvard Business Review

FEBRUARY 12, 2015

This despite Wall Street’s uncertainty since the death of the company’s founder and visionary, Steve Jobs. Consider the recent history of Apple and Microsoft, two tech companies no longer run by their visionary founders, and how each has competed in red or blue oceans.

Productivity 8

Productivity Products Blue Ocean Strategy Price 8

Harvard Business Review

MAY 5, 2016

But then an older, established brewer at a much bigger company followed me onstage. “In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers.

Blue Ocean Strategy 8

Blue Ocean Strategy Library Chemicals Hotels 8

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

APRIL 29, 2014

With this information we designed a value proposition together, using the Blue Ocean Strategy canvas approach , on which value propositions can be compared in terms of their features. One day, our company developed a set of products and services that offered Rosemary all she needed to enjoy her pool experience.

Blue Ocean Strategy 12

Blue Ocean Strategy Strategy Execution Workshop 12

Harvard Business Review

APRIL 10, 2017

The Explainer: Blue Ocean Strategy. See More Videos > See More Videos > To better understand how companies really make strategic choices, we recently interviewed 92 current CEOs, founders, and senior executives. Companies’ processes differed from each other in two ways. Related Video.

Strategy 13

Strategy Blue Ocean Strategy Process Video 13

Harvard Business Review

SEPTEMBER 20, 2017

Yet the struggles at the company are not new. Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. The firm was taken private in a $6.6 In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MAY 12, 2015

When these forces are weak, as in software and soft drinks, many companies are profitable. When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment. A tour de force by any measure, “What Is Strategy?” But it was far from the final word.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

JANUARY 29, 2013

Because strategy is all about making choices. Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. That's the path to riches described by W.

Strategy 9

Strategy Porter Christensen Mauborgne 9

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Blue Ocean Strategy Collins Video 353