Leading Blog

JUNE 23, 2023

With disruptive creation, “the new comes at the expense of the old and its associated companies and jobs, creating a win-lose or winner-takes-most economic outcome. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.”

Disruptive Innovation 300

Disruptive Innovation Blue Ocean Strategy Innovation Brand 300

The Horizons Tracker

JULY 25, 2023

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Tanveer Naseer

APRIL 1, 2014

Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

Blue Ocean Strategy 220

Blue Ocean Strategy Prahalad Christensen Leadership 220

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer. That's the path to riches described by W.

Strategy 8

Strategy Porter Christensen Mauborgne 8