Leading Blog

JUNE 23, 2023

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W.

Disruptive Innovation 299

Disruptive Innovation Blue Ocean Strategy Innovation Brand 299

Tanveer Naseer

APRIL 1, 2014

Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

Blue Ocean Strategy 220

Blue Ocean Strategy Prahalad Christensen Leadership 220

The Horizons Tracker

JULY 25, 2023

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

JANUARY 29, 2013

Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 8

Strategy Porter Christensen Mauborgne 8