Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 272

Blue Ocean Strategy Mauborgne Books Leadership 272

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 8

Strategy Porter Christensen Mauborgne 8

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.

Blog 353

Blog Blue Ocean Strategy Collins Video 353