Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow.

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

Harvard Business Review

FEBRUARY 5, 2015

This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. Achieving Blue Ocean Strategic Alignment.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 8

Strategy Porter Christensen Mauborgne 8

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Blue Ocean Strategy Collins Video 353