Rich Gee Group
MAY 3, 2022
Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W. Be the Big Fish in the pond.
RapidStart Leadership
JULY 25, 2017
When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). It’s a good book about strategy. There is no additional cost to you.].
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Eric Jacobson
OCTOBER 8, 2023
Chan Kim and Renee Mauborgne. Chan Kim and Renee Mauborgne W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.
Leading Blog
MAY 1, 2023
Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow.
The Horizons Tracker
JUNE 21, 2021
Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W.
The Horizons Tracker
JULY 25, 2023
Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path.
First Friday Book Synopsis
DECEMBER 14, 2012
So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].
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