Blue Ocean Strategy Mauborgne Operations Technology 
Harvard Business Review
JANUARY 29, 2013
Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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