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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 70
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Three Ways Document Management Software Can Streamline Operations

Strategy Driven

But keep in mind that there are many types of paperless office systems on the market, and check the features carefully before you pick the one that’s right for your business. Going paperless is a great way to streamline office operations – and help save the planet by reducing paper. Books typically valued from $14.95 – $29.95

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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7 Tips for Social Media Marketing

Strategy Driven

If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing ! FREE COPY of a StrategyDriven Expert Contributor book †.

Media 50
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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.