Remove Book Value Remove Crisis Management Remove Marketing Remove Products
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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

One of the by-products of being high-profile is that you get hangers-on. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

The production was The Sound of Music , starring Carrie Underwood. Ready… Set… Be productive. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Avoid the Tired, Trite Terms: Encourage Original Thought, Focus on Priorities and Strategy

Strategy Driven

The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. Remain consistent with their products, services and track record. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Websites that sell products are digital platforms, not the arbitrators of quality in the business world. A criticism of performance metrics is that when the value of information is computed using mathematical methods, it shows that even performance metrics professionals choose measures that have little value.

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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. However, peddling sales to some ‘foundation’ that is named after your product and which supports only one cause is not appropriate. Who is to say that a sales promotion tied directly to your products is right?

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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

Crisis management is so much more than handling of the media. We therefore mounted a full-scope crisis management initiative that focused heavily on after-the-crisis help for the victims and their families. There are three aspects to Crisis Management and Preparedness. Thinking Through the Strategies.

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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 3 of 4

Strategy Driven

There is an art to Crisis Preparedness. So also should diversity, branding, quality, marketing, re-engineering and other important processes. The same planning process that nurtures Crisis Preparedness can and must also accommodate for Crisis Management. Product Recall, Tylenol. Product Contamination-Damage.

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