Strategy Driven

JUNE 30, 2014

The internet has provided them with competitive savvy and social media has provides proof. Low or no social media presence. Failure to understand the fact that social media is a combination of attraction, proof that you are you say you are, and a sales tool. Low or no social media awareness. Book value is not guaranteed.

Media 63

Media Proposal Customer Loyalty Competitive Advantage 63

Strategy Driven

JANUARY 5, 2015

THE SECRET: These big pacesetter corporations have discovered that by partnering with smaller, specialized companies they are able to obtain the critical skills they need to gain a competitive advantage – thus paving the way for innovation and increased market share. Books typically valued from $14.95 – $29.95

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

AUGUST 19, 2013

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Books typically valued from $14.95 – $29.95

Customer Loyalty 68

Customer Loyalty Competitive Advantage Media Seminar 68

Strategy Driven

MAY 5, 2014

In order for salespeople to feel ‘in the groove,’ and get the sales rhythm, there has to be leadership support, and there has to be leadership encouragement. Leadership has to change the word accountability to the word responsibility. Social media attraction. Consistent beat, not a one-minute solo.

Planning 52

Planning Belief Systems Customer Loyalty Reputation 52

Strategy Driven

JULY 29, 2013

There is no power in telling me how great your service is, there is power in delivering it, and there is HUGE power in having your customers talk about it, brag about it, on social media. Relationships are based on mutual value provided, mutual loyalty exchanged, truth, and trust. Social media presence is no longer an option.

Power 67

Power Succession Loyalty Learning-by-Doing 67

Strategy Driven

DECEMBER 8, 2014

GREAT NEWS: Enter social media, the Internet, blogging, YouTube, and a host of other search avenues. Gotta love it – unless you have no social media presence, no Internet presence, no Google presence, no blog, and no reputation to speak of. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Bottom-up 62

Bottom-up Reputation CEO Customer Loyalty 62

Strategy Driven

APRIL 27, 2015

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Books typically valued from $14.95 – $29.95

Media 50

Media Video Follow-up Customer Loyalty 50

Strategy Driven

SEPTEMBER 2, 2013

Talk about the issues they value the most – loyalty, productivity, morale, and profit. Maybe ask a question or two about their vision or leadership philosophy, and leave. IDEA: create a blog around executive leadership philosophies. Start your own value messaging in social media. Book value is not guaranteed.

Loyalty 59

Loyalty Price Customer Loyalty Competitive Advantage 59

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

JANUARY 2, 2015

The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. Their words overstate, get into the media and are accepted by audiences as fact. Books typically valued from $14.95 – $29.95

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Strategy Driven

DECEMBER 15, 2014

Market conditions/future. If you are able to talk market conditions and the future with the CEO, you will have their total undivided attention and respect. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

CEO 66

CEO Productivity Products Loyalty 66

Strategy Driven

DECEMBER 29, 2014

I get no social media notifications, no email notifications, and none of the other dings, bells, or whistles that are offered on the electronic siren. Turn off social media notifications during the day. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Windshield time.

Power 62

Power Competitive Advantage Customer Loyalty Learning-by-Doing 62

Strategy Driven

JANUARY 19, 2015

SECOND FAILURE: The sales process is at odds with you AND the market. No proof that the system or process actually works in your market. Whatever the strategies are, they MUST be state-of-the art and state-of-the-market. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

System 50

System Process Open-book Customer Loyalty 50

Strategy Driven

APRIL 3, 2014

The best Healthcare Executive Resumes outline human capital management, profitability successes, market share increases in addition to their impressive academic and association credentials that will generate the most calls for interviews. The following six healthcare resume and job search tactics will help you obtain the results you seek: 1.

Tactics 52

Tactics Execution Pharmaceuticals Human Capital 52

Strategy Driven

APRIL 14, 2014

What’s your social media reputation? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! NOT YOUR COMPANY.

Reputation 64

Reputation Loyalty Proposal Customer Loyalty 64

Strategy Driven

NOVEMBER 11, 2013

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Books typically valued from $14.95 – $29.95

Price 69

Price Open-book Self-aware Loyalty 69

Strategy Driven

SEPTEMBER 26, 2013

the importance of social media to the selling process. His Little Red Book of Selling is the best-selling sales book of all time, appearing on national bestseller lists in The New York Times , The Wall Street Journal , USA Today , and Business Week more than 300 times. Books typically valued from $14.95 – $29.95

Seminar 50

Seminar Webinar Competitive Advantage Article 50

Strategy Driven

FEBRUARY 24, 2014

Talk books. Talk social media. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Talk family.

Customer Loyalty 52

Customer Loyalty Competitive Advantage Travel Seminar 52

Strategy Driven

FEBRUARY 10, 2014

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Books typically valued from $14.95 – $29.95

Document 57

Document Customer Loyalty Competitive Advantage Content 57

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. Books typically valued from $14.95 – $29.95

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

NOVEMBER 18, 2013

Have an active social media presence that is easily findable, so your reputation is both visible and impressive. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Proposal 59

Proposal Price Long-term Customer Loyalty 59

Strategy Driven

JULY 7, 2014

UPDATE: Sales will be happening the new way for the foreseeable future : Value attraction. A marketing approach that tells me how I win, not who you are. A social presence that’s value-message based. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. The New Way.

Loyalty 58

Loyalty Customer Loyalty Price Reputation 58

Strategy Driven

APRIL 20, 2015

Here are a few of the BEST ways to make a sale : The best way to make a sale is to have your reputation precede you by word-of-mouth from your Google ranking, and from your business social media presence. The best way to make a sale is to be known as a valued resource before you start. Books typically valued from $14.95 – $29.95

Customer Loyalty 50

Customer Loyalty Competitive Advantage Sharpe Seminar 50

Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, I sell broadcast television advertising in a small market. Book value is not guaranteed.

CRM 59

CRM Advertising Customer Loyalty Competitive Advantage 59

Strategy Driven

APRIL 21, 2014

Poor social media participation that results in low or no personal branding and low or no personal reputation. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Jeffrey has answers.

Price 52

Price Proposal Customer Loyalty Long-term 52

Strategy Driven

MAY 12, 2014

But I have to stop here and clarify the book. There are no references to computers, email, the web, Facebook, social media, credit cards, or even television. Because none of those things existed when Hill penned this classic self-help book. As a country, we were fresh out of the Depression and the stock market crash of 1929.

Customer Loyalty 52

Customer Loyalty Competitive Advantage Books Seminar 52

Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Quality improvement is the only action that can simultaneously win the support of customers, employees, investors, media and the public. Marketing’s importance was fully embraced in the 1960′s.

Quality 50

Quality Metrics Strategic Planning TQM 50

Strategy Driven

AUGUST 28, 2015

Mine was legendary humorist and media figure Cactus Pryor. I was 10 years old and wanted to be the Dick Clark of local media. Through the remotes, I learned how to feed lines and develop the talent to speak in sound bites, as I do for business media interviews to this day. Books typically valued from $14.95 - $29.95

Pryor 50

Pryor Mentor Learning-by-Doing Audience 50

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Unfortunately, the follow-through never transpired after the media coverage died down. Prevention of leaks in customer information and losses in company market position. Crises can have many liabilities upon companies, including loss of profits and market share.

Crisis Management 82

Crisis Management Crisis Risk Management Budgeting 82

Strategy Driven

FEBRUARY 9, 2015

They go all the way to social media. Return on leadership. Return on positive social media posts. Social media is the new “satisfaction” survey or report. Return on value messages offered to customers on a consistent basis. Weekly value-based messages to customers create life-long desires to stay connected.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

MAY 2, 2014

Some get distributed on the internet, through social media and in direct transfer to friends. Every business person and company needs a website and social media presence. Promote and graphically portray your company’s designated cause-related marketing activities. Books typically valued from $14.95 – $29.95

Strategy 100

Strategy Budgeting Audience Risk Management 100

Strategy Driven

OCTOBER 4, 2013

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Book value is not guaranteed.

Crisis 61

Crisis Airlines Transportation Crisis Management 61

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 72

Crisis Crisis Management Budgeting Risk Management 72

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. The media circus jumped on all facets of the conflicts, as well as lawsuits filed. Crises can have many liabilities upon companies, including loss of profits and market share. Book value is not guaranteed.

Crisis 59

Crisis Crisis Management Retail Budgeting 59

Strategy Driven

APRIL 17, 2015

The addictive organization does communicate directly with the news media and often adopts a ‘no comment’ policy. Company officers (who should be accessible to media) are cloistered and unavailable. Overt marketing hype led to an unwatchful marketplace… which always wakes up to the realities of business eventually.

Self-aware 50

Self-aware System Learning-by-Doing Bottom-up 50