Remove Book Value Remove Management Remove Marketing Remove Power
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage.

Goal 66
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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

Below are just a few of the follow-on impacts sales can have on an organization that ultimately affect the bottom line: Organizational Values – Selling to entities whose values significantly contradict those of the business sends a powerfully negative message to entire workforce. Books typically valued from $14.95 – $29.95

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Women Are Today’s Brand Champions

Strategy Driven

According to Monique Nadeau, President and CEO of Hope Street Group, “Women overwhelmingly hold the consumer purchasing power in our country, whether we’re talking about individuals or households. Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. About the Author. .

Brand 64
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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

It opens your services to additional market niches. “ When power leads man towards arrogance, poetry reminds him of his limitations. When power narrows the area of man’s concern, poetry reminds him of the richness and diversity of his existence. When power corrupts, poetry cleanses.” ” Proverb.

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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Book value is not guaranteed.

Strategy 103
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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Clarify management values. Usually, management has not yet articulated their own individual values, let alone those of the organization. This process helps to define and develop value systems to create success. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.