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Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.

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Disrupt Yourself: Play To Your Distinctive Strengths

Lead Change Blog

.): The act of using a practice employed by companies — wherein a product deemed inferior by the market leader (Amazon v. As the co-founder of a boutique investment firm with Clayton Christensen, Whitney Johnson came to realize that the frameworks of disruption not only apply to innovation and investing, but to individuals.

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How do leaders make lasting change?

Lead on Purpose

One of the great leaders and thinkers of our time is Clayton Christensen , ”a down-to-earth” alum of BYU, Oxford and Harvard. His book The Innovators Dilemma has impacted the business world perhaps more than any other book in recent history. Integrity Leadership Purpose change Clayton Christensen Innovation'

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8 Guidelines For Creating A Good Company Culture

Eric Jacobson

"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.

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096: Bringing the Lean Startup into Your Organization: Leadership in the Age of Uncertainty | with Jeff Dyer

Engaging Leader

The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. Maybe you’ve tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

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Eight Guidelines For A Good Company Culture

Eric Jacobson

"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.