Leading Blog

APRIL 26, 2016

Agile was originally a software technique, meant to shorten software development times and make the development team more accountable to customer needs. There’s agile marketing, introduced by thought leaders at CMG. Or, think about innovation. Everyone knows innovation is important. Can agile help you win more?

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Agility Attrition Innovation Market Segmentation 150

Coaching Tip

JUNE 19, 2017

It is not corporate strategy , sales compensation plan , or the market segmentation. Source: Hugh Blane: 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth . Other self-coaching leadership books: Can't Get Enough Leadership. Ask the Coach . Related articles.

Market Segmentation 83

Market Segmentation Leadership Reference Skills 83

Harvard Business Review

APRIL 26, 2012

These categories of products don't rely on focus groups because only visionaries can truly imagine their usefulness — they create entirely new habits and disrupt markets. And not every market segment needs to be invaded at the same time: iPhones and digital cameras certainly didn't work for every market segment right out of the gate.

Market Segmentation 13

Market Segmentation B2B Productivity Products 13

Harvard Business Review

JULY 25, 2012

In organizations, reframers similarly help the business see better ways to deal with complex problems or opportunities for innovation. The result was a 15% increase in new revenue, and a leadership position in a new market segment. A few reframers quickly came forward with an alternative, eco-friendly offering.

Productivity 14

Productivity Products Market Segmentation Sample 14

Harvard Business Review

MARCH 14, 2013

A new wave of smaller companies from emerging market countries have discovered that you can not only win, but have the advantage over larger companies. Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

MARCH 22, 2011

The innovation research identifies the tyranny of large numbers as a common (and vexing) problem for leaders as companies grow, well documented by Harvard Business School Professor Clayton Christensen in The Innovators Solution , Jim Collins in How the Mighty Fall , and by Scott Anthony on this blog.

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Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Marketers of the past thought like artists, managers, and promoters.

Creativity 12

Creativity Marketing Agility Budgeting 12