How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
In order to educate men on how to shop for lingerie and to increase their comfort with the process, Journelle holds scotch tastings for men at their Union Square store. What is even more unbelievable is that Journelle opened its doors in 2007 — when bankruptcy for small businesses skyrocketed.
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