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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. And the ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection.

Brand 189
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CMI Highlights

Chartered Management Institute

Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. It could help boost pay equality Tips and tools to help you navigate the slippery slope of business ethics Lessons from Britain’s Most Admired Companies on leading with integrity Should pets be allowed in the office?

Policies 121
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How To Have A Scroogeless Holiday-5 Charitable Giving Strategies.

Women on Business

Although charitable giving is reported to be slightly up for the first nine months of 2010, giving in general is significantly down from prior years and charities are still struggling to stay alive. For a gift of property and capital gains asset, you can deduct up to 30% and 20% respectively. Sometimes cash is king!

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myTRUSTnetwork Launches Dear Diary Survey for Women :: Women on.

Women on Business

myTRUSTnetwork will not see anyone’s responses, just an aggregate total report at the end, so it is 100% confidential. “Dear Diary&# is a questionnaire designed specifically for women to gather feedback on their thoughts around achievement, fulfillment and relationships, past, present and future.

Survey 178
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New Tax Bill Allows RMD as Gifts to Charity :: Women on Business

Women on Business

Instead, the RMD goes directly from the IRA to the charity and the donor never has to report the RMD as income. This could be beneficial since reporting the gift might raise the donor’s income to a higher bracket and/or change tax liability on Social Security benefits.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

According to research done by Francis Flynn, Director of the Center for Leadership Development and Research at Stanford University (as reported in The January/February 2011 edition of Harvard Business Review), guilt-prone individuals unequivocally make great employees. Believe it?

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

Women are in the Social Web Driver’s Seat A report from comScore paints a clear picture of the. By Bonnie Marcus This past week I had the opportunity to not only attend the MA Conference for Women, but also to participate in a leadership panel about women and corporate board positions. Corporate Exec or Entrepreneur – Which is Better?