Lead on Purpose

OCTOBER 23, 2009

I had listened to a podcast and read positive reviews about the book, so I was happy to receive a copy. I say “receive&# because a friend of mine gave me the book with a personalized autograph from the author. As I began reading them it didn’t take me long to realize the power of this book. Trust is the glue.

Succession 154

Succession Covey Trout Godin 154

Miles Anthony Smith

AUGUST 7, 2018

It’s why I wrote my book Why Leadership Sucks™ … to highlight the fact that servant leadership is the best way to go. What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)? But this post isn’t all about me and only my advice.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Our experience working with innovative companies indicates they are redefining not only how their brands are observed, perceived, and experienced. Brand innovators tend to create different kinds of relationships.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 20, 2015

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” One unifying theme. ” Consumers live in an HD world.

Brand 8

Brand Storytelling Trout Retail 8