In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision'

Marketing 257

Marketing Levitt Telecommunications Brand 257

CEO Blog

NOVEMBER 11, 2010

That is the thesis behind my Time Management book. I always like reading books about entrepreneurship. It shines through in the book) Product "Be excellent or be gone". The book starts with a section on risk taking. I likely would have got more from the book by reading it more reflectively. Sweat the small stuff.

Blue Ocean Strategy 189

Blue Ocean Strategy Levitt Charisma Efficiency 189

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70

Review Marketing Books Innovation 70

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

Levitt 15

Levitt Marketing Uncertainty Price 15

Joseph Lalonde

MARCH 14, 2018

Then I hit the treadmill for a minimum of 48 minutes where I listen to positive, inspirational podcasts and audiobooks. Michael Levitt, CEO of BreakfastLeadership.com. So I resigned from two volunteer positions and streamlined the meetings that were necessary at work. And I express gratitude aloud for the life I have.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” The truth is that once you find yourself in a position where you need to adapt, it’s usually too late. Jennifer Maravillas for HBR.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. On the sale of a $300,000 house, for instance, after splitting commissions with their agency as well as the buyer's agent, a selling agent pockets 1.5%

Real Estate 10

Real Estate Levitt Incentives Price 10