Eric Jacobson
JULY 29, 2012
In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.
Coaching Tip
APRIL 9, 2015
But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services.
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CO2
JANUARY 2, 2011
RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B. I think it was the graphic design of the book that first caught my eye. I could see there was something new about this book and how the authors thought about business models.
The Empowered Buisness
APRIL 6, 2014
We need more knowledge or technology to beat our competition. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. It’s within your control to look for market segments or industries still in a growth mode. Our company did not grow because of the economy.
Harvard Business Review
FEBRUARY 7, 2013
Moreover, "live life" has been inexorably increasing in popularity over the last century, as my Ngram comparison of usage in English-language books shows. Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower.
Harvard Business Review
JULY 25, 2012
The result was a 15% increase in new revenue, and a leadership position in a new market segment. Filters , on the other hand, are like deeply knowledgeable acquiring editors, skilled at finding the next best-seller in a stack of book proposals. A few reframers quickly came forward with an alternative, eco-friendly offering.
Harvard Business Review
SEPTEMBER 21, 2011
While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Many companies forget to align customer service with the brand proposition for the targeted market segment. Technology.
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