Lead on Purpose

OCTOBER 23, 2009

I had listened to a podcast and read positive reviews about the book, so I was happy to receive a copy. I say “receive&# because a friend of mine gave me the book with a personalized autograph from the author. As I began reading them it didn’t take me long to realize the power of this book. Trust is the glue.

Succession 154

Succession Covey Trout Godin 154

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 12

Trout Ries Brand Retail 12

Miles Anthony Smith

AUGUST 7, 2018

It’s why I wrote my book Why Leadership Sucks™ … to highlight the fact that servant leadership is the best way to go. What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)? Compassion is a much more positive and useful trait than empathy.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 21, 2012

Staring at this mash up of Mardi Gras and the bar scene from the first Star Wars movie, I realized my traditional marketing background had left me feeling unarmed behind enemy lines. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8