Lead on Purpose

OCTOBER 23, 2009

I had listened to a podcast and read positive reviews about the book, so I was happy to receive a copy. I say “receive&# because a friend of mine gave me the book with a personalized autograph from the author. As I began reading them it didn’t take me long to realize the power of this book. Trust is the glue.

Succession 154

Succession Covey Trout Godin 154

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 13

Trout Ries Brand Retail 13

CEO Blog

AUGUST 21, 2012

Fast company did an article on taking time to reflect to improve productivity. Guide books often give directions. Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. So exhausted and rested at the same time. Perhaps that is the message.

FAQ 113

FAQ Trout Comparison Advice 113

Miles Anthony Smith

AUGUST 7, 2018

It’s why I wrote my book Why Leadership Sucks™ … to highlight the fact that servant leadership is the best way to go. What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)? But this post isn’t all about me and only my advice.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Sergio Zyman, in The End of Marketing as We Know It , says: “A brand is essentially a container for a customer’s complete experience with the product or company.”

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 20, 2015

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” Better brand homes celebrate the product. One unifying theme.

Brand 8

Brand Storytelling Trout Retail 8