Remove Bottom-up Remove Case Study Remove Marketing Remove Technology
article thumbnail

Personal Branding Done Right | N2Growth Blog

N2Growth Blog

Ford’s success with social media is well documentd in numerous case studies, and can largely be attributed to Scott’s efforts. The personal brand contrived to make up for a lack of the aforementioned items. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

Brand 353
article thumbnail

Social Media Influence | N2Growth Blog

N2Growth Blog

If you’re still asking these questions WAKE-UP – get your head out of the sand, and stop broadcasting your ignorance. Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless.

Media 407
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reverse Innovation in Tech Startups: The Story of Capillary Technologies

Harvard Business Review

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. But can reverse innovation be relevant in the world of high-technology? In 2011, Capillary began looking beyond emerging markets for further growth.

article thumbnail

Case Study: A Short-Seller Crashes the Party

Harvard Business Review

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 spoke up. “We Doom and Gloom.

article thumbnail

10 Communication Tips for Leaders

N2Growth Blog

The answer is that you’ll have reached the point where your interactions with others consistently use the following 10 principles: Speak not with a forked tongue : In most cases people just won’t open up those they don’t trust. Open dialogs with those that confront you, challenge you, stretch you, and develop you.

Tips 417
article thumbnail

Convincing Skeptical Employees to Adopt New Technology

Harvard Business Review

Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. According to a study by MIT Sloan Management Review and Capgemini Consulting, the vast majority of managers believe that “achieving digital transformation is critical” to their organizations.

article thumbnail

Possibility Maximizer: Buck Consultants Knowledge Resources

Sales Wolf Blog

   You will find their research in a variety of formats like case studies, surveys, white papers, newsletter articles, and editorial-like letters from Buck team members on select issues.    The bottom line is that resources like this are increasingly rare in today's short-sighted business world. 

Resources 100