Bottom-up Goal Leadership Ries 
RapidStart Leadership
MAY 9, 2017
Before long, oil wells were popping up all over the place. Platt was ready to give up. You never know what might turn up with just a little bit more effort – one more phone call, one more redesign, or just a few more feet of drilling. Focused effort is what brings us closer to our goals, not hoping and wishing.
Harvard Business Review
APRIL 27, 2015
By now, your company probably has a new business incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.
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