Rules For the Social Era
Harvard Business Review
FEBRUARY 14, 2012
But I'm not willing to give up on these firms. Because it has shown up in bits and pieces, via freemium models, crowdsourcing, online communities, virtual workforces, social networks, and so on, it is easy to miss how much the overall context has changed for the way value is created. Conversations, not chains. Because that's the point.
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