N2Growth Blog

JUNE 6, 2024

To spark creativity, keep in mind: Brainstorming Sessions: Regularly scheduled sessions can help generate fresh ideas. Alex Osborn, the creator of brainstorming, discovered that teams who brainstorm can produce 50% more ideas than those who don’t.

Learning Organization 235

Learning Organization Innovation Organization Six Sigma 235

Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". Assemble a Diverse Team. They focus on listening, learning, ideating, building on other offers, etc.

Groupthink 15

Groupthink Brainstorming Osborne Consensus 15

Harvard Business Review

JANUARY 25, 2016

A further example of how the group-versus-individual dynamic affects creativity is the act of brainstorming. During the last half of the 20th century, companies that wanted to encourage creative thinking relied on brainstorming and team building as important tools in their toolkit.

Creativity 8

Creativity Brainstorming Osborne Maslow 8