Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". Assemble a Diverse Team. They focus on listening, learning, ideating, building on other offers, etc.

Groupthink 15

Groupthink Brainstorming Osborne Consensus 15

Harvard Business Review

JULY 7, 2015

Spending too much time on brainstorming. There’s an ever-growing body of literature on the benefits and drawbacks of brainstorming, and experts on both sides arguing that it does or doesn’t work. What all of these methods share are some common stages, of which brainstorming is only one. You and Your Team.

Creativity 8

Creativity Team Brainstorming Tuckman 8

Harvard Business Review

JANUARY 25, 2016

A further example of how the group-versus-individual dynamic affects creativity is the act of brainstorming. During the last half of the 20th century, companies that wanted to encourage creative thinking relied on brainstorming and team building as important tools in their toolkit.

Creativity 8

Creativity Brainstorming Osborne Maslow 8