Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". Assemble a Diverse Team. Here's our advice: 1.

Groupthink 15

Groupthink Brainstorming Osborne Consensus 15

Harvard Business Review

JULY 7, 2015

Researchers have developed a variety of different models of creativity, from the Osborn-Parnes creative problem-solving method to design thinking. Before divergent thinking can have any benefit, your team needs to have thoroughly researched the problem and be sure that their brainstorming answers the right question. You and Your Team.

Creativity 8

Creativity Team Brainstorming Tuckman 8

Harvard Business Review

JANUARY 25, 2016

During the last half of the 20th century, companies that wanted to encourage creative thinking relied on brainstorming and team building as important tools in their toolkit. But in both situations it’s the group that becomes important, which is perhaps the reason why brainstorming has never fulfilled its original promise.

Creativity 8

Creativity Brainstorming Osborne Maslow 8