article thumbnail

Applying a Model for Small Business Continual Improvement

Deming Institute

Applying SMED, the theoretical sessions would act as the external activities that operators have to perform before a changeover, and actually implementing them in a running business would be the internal ones. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Brainstorming. Customers.

Deming 28
article thumbnail

CMOs and CEOs Can Work Better Together

Harvard Business Review

That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance. “It That can sometimes be an uphill battle.

CEO 8