Brainstorming Marketing Marketing Mix Operations 
Deming Institute
FEBRUARY 15, 2016
Applying SMED, the theoretical sessions would act as the external activities that operators have to perform before a changeover, and actually implementing them in a running business would be the internal ones. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Brainstorming. Customers.
Harvard Business Review
JUNE 20, 2014
But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?
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