In the CEO Afterlife

FEBRUARY 26, 2012

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger. You be fast. You be obsessed with innovation.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail.

Brand 211

Brand Brand Management Retail Advertising 211

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. In those days, and in those companies, you never heard the word, “entrepreneurial.” In that company, I learned how to slay Goliath.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

DECEMBER 31, 2011

In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link].

Blog 222

Blog Mission Statement Strategic Planning Brand 222

N2Growth Blog

APRIL 20, 2010

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Only extremely nimble companies may offer on the spot.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Coaching Tip

JUNE 30, 2015

When author Barretta was promoted to director at a large software company, she was looking forward to attending her first leadership retreat. . Building Your Leadership Brand. Managing a Successful Career. Pride, certainly. Happiness, of course. And, to use a word you seldom see in a business book, love.

Bond 70

Bond Team Building Team Brand Management 70

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger. You be distinctive and farsighted.

How To 111

How To Brand Management CEO Resistance 111

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., Last Stands. founded by Ivan D. Combe in 1949. Leadership.

Brand 170

Brand CEO Stage-Gate Marketing 170

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger. You be distinctive and farsighted.

How To 95

How To Brand Management CEO Strategy 95

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., Last Stands. founded by Ivan D. Combe in 1949. Leadership.

Brand 131

Brand CEO Stage-Gate Marketing 131

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is career development fostering engagement ? She’s assembled a stellar line up of top experts and panelists from award-winning companies.

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

OCTOBER 26, 2017

You may be switching industries , or trying to get into a particular company. But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. Or maybe you just really need a job.

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JULY 29, 2014

In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. You’re likely to need more “thinking time,” as introvert and former Campbell Soup Company CEO Doug Conant advised in an HBR post.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JANUARY 26, 2012

Read everything you can find about the company and the job — from public sources, the company web site, and anything they send you. Ask about the company and how they think the job would work. If you know similar jobs at other companies, consider how they might differ. What more have you learned about the company?

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

N2Growth Blog

JUNE 11, 2010

In today’s world no one wants to do business with a company that’s not connected, has no influence, isn’t engaged, and that doesn’t get it. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. It won’t do anything to help you, it will only hurt you.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

MAY 31, 2013

It''s equal parts fascinating and scary, just as any good slide show should be (unless you''re presenting your company''s financial data). But as an engineer with young kids points out, when he''s able to hang out with his friends whose wives stay at home, "I think they probably have progressed more in their careers than I have in some ways.

Dunning 8

Dunning Kleiner Kaplan IPO 8

Harvard Business Review

APRIL 18, 2017

Turning down an international posting can have negative consequences, especially early in one’s career, when family considerations are assumed to be less of an issue. Many companies expect their aspiring leaders to work abroad. Career Transitions. How to Use Your LinkedIn Profile to Power a Career Transition.

Career 9

Career Globalization Constraint Follow-up 9

Harvard Business Review

FEBRUARY 3, 2017

The best-performing companies simply have better people. That’s certainly what we thought before Bain & Company launched its in-depth investigation of workforce productivity. It turns out that what separates the best-performing companies from others is the way they deploy talent.

Company 8

Company Sample Software Brand Management 8

In the CEO Afterlife

APRIL 10, 2011

Pursuing Entrepreneurial Companies: Grad Advice. When a company has clout, there isn’t much incentive to re-invent. To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. The leaders of these companies aren’t ‘managing the store’; they’re building new stores.

CEO 170

CEO Advice Company Competitive Advantage 170

Harvard Business Review

MARCH 9, 2016

Today he has more than 125 stores in the world’s most affluent urban locations and a company valued in excess of $1.5 Their stories offer valuable lessons on how to build a startup into an iconic brand. Set your company up for success. They operated on shoestrings. Entrepreneurship for the Long Term.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. It raised the cost of the company substantially.”. So, the company was down to two product categories: coffee and tea.

Brand 100

Brand Brand Management Advertising Management 100

Roundtable Talk

NOVEMBER 15, 2011

Ever since Tom Peters wrote Brand You for Fast Company in 1997, there has been a steady stream of advice on how mission-critical it is for us to build and manage our personal brands. From JFK to Trudeau to Harper and even to our own Rob Ford, political campaigns are essentially run on brand power. Happy leading!

Brand 34

Brand Short-term Career Brand Management 34