Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?
Harvard Business Review
DECEMBER 13, 2017
The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. Rick spoke up.
8 
Let's personalize your content