Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. I recently spoke with her about her research and work. .

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Anese Cavanaugh

APRIL 17, 2009

It’s often in the realms of business development and leadership, creating their business and life visions, co-designing their relationships with each other, and even creating their signature or key note speeches. It’s great space. And we work on whatever is “up” in their life.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. These modern-day arrangements are often formalized with a "Creative Director" title bestowed upon the celebrity. Today, companies no longer simply need bold-faced names and faces to associate their brands with.

Creativity 8

Creativity Brand Advertising Video 8

Strategy Driven

AUGUST 19, 2011

Demonstrate determination, creativity and resolve. Warring camps develop, each seeking supremacy in what has become a political organization. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will not be rectified unless you take the lead.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

SEPTEMBER 17, 2013

Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. In other words, you can make yourself professionally indispensable if you develop connections that enable you to break through silos, and identify and surmount knowledge gaps.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

SEPTEMBER 27, 2013

We recently worked with a department store retailer and a team of analysts looking for creative insights into customer loyalty. In our experience, they can come either from the experience of an expert in the sector or brand, as was the case in the previous example, or from qualitative research using observation or in-depth interviews.

Analysis 8

Analysis Loyalty Customer Loyalty Retail 8

Harvard Business Review

JULY 30, 2015

A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. ” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies. Agencies are stuck on advertising.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. When developing an advertising campaign we are often too focused on the question of "What do we need to say?" The same thing is happening in marketing organizations.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

OCTOBER 26, 2017

That way, the hiring manager will feel better about the likelihood of your staying “because you want the money,” he says. It’s smart to think creatively about how you position yourself for the role, but Erdogan cautions against getting too carried away. …But don’t ask for too much.

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

MARCH 1, 2011

15 years ago Marmite's own "Love It or Hate It" campaign evolved out of a difference of tastes among the creative team at DDB London. The campaign's longevity and fame reflects the fact that even in its country of origin, the brand's strong taste is "challenging." In 2010, the brand spoofed the British elections.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

JANUARY 23, 2014

When faced with an organization design challenge, many managers rush to grab a cocktail napkin—long the instrument of choice for reorganizing—and sketch out a high-level diagram of boxes and reporting relationships. A better course is devoting time to considering what organizational functions truly bring the value proposition to life.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

SEPTEMBER 21, 2011

Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to "like" and "follow" a brand's Facebook and Twitter streams.

Media 15

Media Brand Discount Learning-by-Doing 15

Harvard Business Review

DECEMBER 16, 2010

These innovation playgrounds vary wildy in quality, creativity and breadth. That is, the importance of "research & development" to business innovation. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 19, 2022

Leaders need to rethink who gets to contribute — and how.

Brand Management 19

Brand Management Brand Creativity Productivity 19