N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. I was perfectly capable of handling finances, but it wasn’t nearly as exciting or interesting to me as the creative side. Although I knew I needed someone, I had no idea where to look. And who knows?

Franchising 255

Franchising Finance Brand Management Advice 255

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. About John.

CEO 100

CEO Advertising Brand Creativity 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You be obsessed with innovation.

How To 95

How To Brand Management CEO Strategy 95

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You leverage your creativity.

How To 111

How To Brand Management CEO Resistance 111

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Coaching Tip

APRIL 29, 2011

“Effective organization design creates connections among the many competing objectives of a large company – balancing global and local authority, setting up good, creative conflict. There are boundaries, but you can reach across them – and good creative work happens when boundaries are broken.

Development 112

Development Bureaucracy Globalization Middle Management 112

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

MAY 10, 2013

The same thing is happening in marketing organizations. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Thinking in terms of desired consumer behavior can unlock innovative strategies. Marketing' Here''s why.

Tools 11

Tools Marketing Power Brand 11

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. Are you Amazon?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Harvard Business Review

JULY 9, 2013

These modern-day arrangements are often formalized with a "Creative Director" title bestowed upon the celebrity. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8

Strategy Driven

AUGUST 19, 2011

Demonstrate determination, creativity and resolve. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Face the hard truth.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JANUARY 4, 2011

The creative vacuum left by the implosion of your garage band. Am I choosing to be a brand or a person online? Much attention has been paid to "personal brand management" or "reputation management" online. What problems am I choosing to fix with the help of the Internet? The village that needs a new water pump.

Media 15

Media Brand ROI Commitment 15

Harvard Business Review

JANUARY 4, 2011

The creative vacuum left by the implosion of your garage band. Am I choosing to be a brand or a person online? Much attention has been paid to "personal brand management" or "reputation management" online. What problems am I choosing to fix with the help of the Internet? The village that needs a new water pump.

Brand 15

Brand Media ROI Commitment 15