Brand Management Creativity Marketing Technology 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
JULY 8, 2022
The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.
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N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
Harvard Business Review
JUNE 25, 2014
Marketers worldwide grew up with John Wanamaker’s famous marketing aphorism, “Half of my advertising is wasted; I just don’t know which half.” This new reality has sparked global Game of Thrones- like hostility and rivalry in the marketing and advertising communities. That’s a winning combination.
Strategy Driven
AUGUST 19, 2011
Demonstrate determination, creativity and resolve. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. You know it by the unmistakable signs: Attention focuses inward, protecting turfs and egos instead of building market share. Face the hard truth.
Harvard Business Review
JUNE 13, 2014
Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.
Harvard Business Review
MARCH 7, 2012
The right set of tools: The next step is to develop a set of tools that guide the planning and creative efforts of your internal team and their external partners, using a What/How/Who model , described below. At a minimum, you should have brand standards that give "rules to create by" for your creative team.
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