N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
JULY 8, 2022
The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Building Personal Strength
APRIL 4, 2011
Pay-at-the-pump technology, now commonplace, makes the transaction quick and easy. Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). The course taught the process and techniques of team creative problem solving. And, oh yeah - the price of gas. Their problem?
Harvard Business Review
JUNE 25, 2014
Digital media and tracking technologies, along with dramatically improved analytics, now mean that serious marketers — if they really care to know — can have an excellent idea of just how effective (or wasteful) their advertising really is. Ad Creativity Takes Back Seat to Tech at Cannes,” The Wall Street Journal recently declared.
Strategy Driven
AUGUST 19, 2011
Demonstrate determination, creativity and resolve. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Face the hard truth. Take the difficult actions. Absolutely not. To read Mark Stevens’ full biography, click here. Consider leaving a comment!
Harvard Business Review
FEBRUARY 22, 2013
Technology is constantly opening up opportunities for stories surrounding brand experiences to be every bit as compelling — and far more interactive and authentic — than the next Hollywood blockbuster. Brand managers need to learn how to manage the process rather than the output. How will this work?
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