N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
N2Growth Blog
JULY 8, 2022
More clients’ opportunities require executives with social and emotional skills and higher-level cognitive capabilities, such as logical reasoning and creativity. CPG leaders must be comfortable thinking digitally, creatively, and on their feet. Agility is key. Do you expect this trend (whichever way you see it) to continue?
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Talent Anarchy 1
AUGUST 25, 2023
It’s a field that demands creativity, strong communication skills, and a keen understanding of consumer behavior. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.
Lead Change Blog
OCTOBER 2, 2018
We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. And since there is an order of operations, where each one drives the next, it’s important to understand how they relate.” Creativity/Inspiration.
In the CEO Afterlife
DECEMBER 31, 2011
There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.
In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Administrative companies can be good at doing things right (operational management) but not so good at doing right things (strategic leadership).
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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