Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

MAY 31, 2011

They inhibit brilliant silo-spanning marketing, cross-silo offerings, brand consistency over products and markets, disciplined organization-wide marketing resource allocation, and the development of marketing excellence centers for capabilities such as social media or events. Develop and exploit silo spanning programs.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. Are you competing on the basis of on-going product or technological innovation?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Humbled, validated and taking nothing for granted.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

AUGUST 20, 2012

More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.

Business Model 14

Business Model Process Innovation Media 14

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

Physicians own and operate these medical groups and hold seats on the foundation’s governing body. Although the initial funding of the ACO may come from a hospital or insurance company, the ACO repays this investment by generating an operating margin. The medical group must be owned and operated by its physicians.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology'

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 16, 2011

They not only grow their current business but simultaneously develop the next one that, ultimately, will enable a graceful transition from the first. Increasingly, businesses need 2-in-1 leaders to help cope with everything from globalization to quickening innovation to shorter product lifecycles. Finally, they don't do it alone.

Parcell 11

Parcell CEO Airlines Trends 11

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

MARCH 14, 2014

Food fads develop quickly in today’s marketplace. Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. Branded food companies should invest more in innovation and less on brand marketing. Shorten your development cycle.

Word of Mouth Marketing 8

Word of Mouth Marketing Brand Marketing Incubator 8