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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52
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Finding the Right Chief Experience Officer

N2Growth Blog

While many attributes are essential, a few key qualities truly stand out: Expertise in Customer Experience Strategy: A talent for designing and managing the overall client experience, with a knack for crafting strategies that meet and exceed customer expectations.

Diversity 195
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Is Your Culture Powering or Souring Your Brand?

The Practical Leader

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94
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Retention and Development of Great Talent

Coaching Tip

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.

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Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75
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A.G. Lafley vs. Steve Jobs

Harvard Business Review

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. Lafley himself hit on one of these kinds of insights when he was a young brand manager at P&G. But how do you square that with Steve Jobs?" an intrepid audience member asks.

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Surprise Is Still the Most Powerful Marketing Tool

Harvard Business Review

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. The same thing is happening in marketing organizations.

Tools 15